Course Description

This course provides a detailed guide to implementing ISO 10668:2010, the international standard for the monetary valuation of brands. It introduces participants to the key requirements, frameworks, and methodologies for brand valuation, focusing on three core perspectives: legal, behavioral, and financial. Participants will learn how to apply consistent, transparent, and defensible methods for assessing brand value that are essential for mergers, acquisitions, licensing, financial reporting, and strategic decision-making.

What You’ll Learn

By the end of the course, you will be able to:

• Understand the scope, structure, and objectives of ISO 10668:2010.

• Identify the legal, behavioral, and financial components of brand valuation.

• Choose appropriate brand valuation approaches: income, market, or cost-based.

• Apply consistent and transparent valuation methodologies based on best practices.

• Evaluate brand strength through stakeholder perception and behavioral data.

• Integrate brand valuation into financial reporting, IP management, and strategy.

• Use valuation results to support brand licensing, investment, and M&A activities.

• Ensure compliance with audit and legal expectations for intangible assets.

• Document the brand valuation process for governance and transparency.

• Develop a roadmap for establishing brand valuation processes aligned with ISO 10668.

Who Should Attend

• Brand Managers and Marketing Directors

• CFOs, Financial Analysts, and Valuation Experts

• Intellectual Property (IP) Managers

• M&A and Corporate Strategy Teams

• Legal Advisors and Compliance Officers

• Consultants in brand, finance, and intangible asset valuation

Recommendations

• Basic understanding of financial reporting or brand management is helpful

• No prior experience with brand valuation or ISO 10668 is required

• Useful for organizations managing high-value or trademarked brands

Course Description

This course provides practical, step-by-step guidance on implementing ISO 10004:2018, the international standard for monitoring and measuring customer satisfaction. Participants learn to design structured methods for collecting, analyzing, and interpreting customer feedback through surveys, interviews, digital tools, and operational data. The training explains how to define customer satisfaction metrics, identify satisfaction drivers, monitor performance trends, and integrate insights into organizational decision-making. The course also covers alignment with ISO 9001 and ISO 10002 to build a comprehensive customer-focused management system. By the end, trainees will be able to build, improve, and maintain an effective customer satisfaction measurement framework.

What You’ll Learn

By the end of the course, you will be able to:

• Understand the purpose, scope, and key concepts of ISO 10004:2018.

• Identify customer satisfaction drivers and define relevant metrics.

• Design a customer satisfaction monitoring framework.

• Select appropriate data sources and feedback collection methods (e.g., surveys, interviews, digital tools).

• Analyze customer satisfaction data using both qualitative and quantitative methods.

• Align satisfaction monitoring with quality and business objectives.

• Use indicators and trends to improve services, products, and processes.

• Integrate ISO 10004 practices into ISO 9001 or ISO 10002 systems.

• Communicate insights effectively across teams and departments.

• Develop a continuous improvement loop based on customer satisfaction data.

Who Should Attend

• Customer Experience and Customer Service Managers

• Quality Managers and ISO 9001 Practitioners

• Marketing, CRM, and Business Intelligence Analysts

• Compliance and Operations Managers

• Product and Service Development Teams

• Consultants in quality, customer engagement, and process improvement

Recommendations

• Basic understanding of customer service or quality systems is helpful

• No prior knowledge of ISO 10004 required

• Valuable for any organization seeking to enhance customer satisfaction

Course description

This practitioner course translates ISO 14007 into a step-by-step approach for determining environmental costs and benefits across your operations, products, and projects. We begin by mapping environmental aspects and organizational dependencies on natural resources (materials, water, ecosystem services) within your business context. You’ll learn when to use qualitative descriptions, quantitative indicators, or monetary valuation, and how to combine them without double counting. We cover selecting boundaries and baselines, choosing valuation approaches (cost accounting, avoided cost, damage cost, shadow pricing), designing data-quality controls, and documenting assumptions and uncertainty. You’ll practice building a defensible register of costs/benefits that links to objectives, budgets, capital projects, and procurement, then prepare clear internal summaries and external disclosures. Templates include aspect-to-value mapping sheets, valuation method picklists, data quality checklists, and disclosure outlines. Applicable to organizations of any size or sector.

What you’ll learn

• Map environmental aspects and dependencies

• Select qualitative, quantitative, and monetary metrics

• Choose appropriate valuation methods and boundaries

• Build data-quality, uncertainty, and documentation controls

• Compile decision-ready registers for projects and budgets

• Prepare transparent disclosures and avoid double counting

• Align outputs with EMS, finance, and ESG reporting

• Plan governance for updates and reviews

Who should attend

• Sustainability/ESG and environmental managers

• Finance, FP&A, and investment teams

• Operations, engineering, and procurement leaders

• Product managers and portfolio owners

• Consultants supporting valuation and disclosures

Recommended

• Basic ISO 14001 or EMS awareness

• Comfort with spreadsheets and simple analytics

• Familiarity with budgeting or cost/benefit concepts