Course Description

This course provides a detailed guide to implementing ISO 10668:2010, the international standard for the monetary valuation of brands. It introduces participants to the key requirements, frameworks, and methodologies for brand valuation, focusing on three core perspectives: legal, behavioral, and financial. Participants will learn how to apply consistent, transparent, and defensible methods for assessing brand value that are essential for mergers, acquisitions, licensing, financial reporting, and strategic decision-making.

What You’ll Learn

By the end of the course, you will be able to:

• Understand the scope, structure, and objectives of ISO 10668:2010.

• Identify the legal, behavioral, and financial components of brand valuation.

• Choose appropriate brand valuation approaches: income, market, or cost-based.

• Apply consistent and transparent valuation methodologies based on best practices.

• Evaluate brand strength through stakeholder perception and behavioral data.

• Integrate brand valuation into financial reporting, IP management, and strategy.

• Use valuation results to support brand licensing, investment, and M&A activities.

• Ensure compliance with audit and legal expectations for intangible assets.

• Document the brand valuation process for governance and transparency.

• Develop a roadmap for establishing brand valuation processes aligned with ISO 10668.

Who Should Attend

• Brand Managers and Marketing Directors

• CFOs, Financial Analysts, and Valuation Experts

• Intellectual Property (IP) Managers

• M&A and Corporate Strategy Teams

• Legal Advisors and Compliance Officers

• Consultants in brand, finance, and intangible asset valuation

Recommendations

• Basic understanding of financial reporting or brand management is helpful

• No prior experience with brand valuation or ISO 10668 is required

• Useful for organizations managing high-value or trademarked brands

Course Description

This course provides practical, step-by-step guidance on implementing ISO 10004:2018, the international standard for monitoring and measuring customer satisfaction. Participants learn to design structured methods for collecting, analyzing, and interpreting customer feedback through surveys, interviews, digital tools, and operational data. The training explains how to define customer satisfaction metrics, identify satisfaction drivers, monitor performance trends, and integrate insights into organizational decision-making. The course also covers alignment with ISO 9001 and ISO 10002 to build a comprehensive customer-focused management system. By the end, trainees will be able to build, improve, and maintain an effective customer satisfaction measurement framework.

What You’ll Learn

By the end of the course, you will be able to:

• Understand the purpose, scope, and key concepts of ISO 10004:2018.

• Identify customer satisfaction drivers and define relevant metrics.

• Design a customer satisfaction monitoring framework.

• Select appropriate data sources and feedback collection methods (e.g., surveys, interviews, digital tools).

• Analyze customer satisfaction data using both qualitative and quantitative methods.

• Align satisfaction monitoring with quality and business objectives.

• Use indicators and trends to improve services, products, and processes.

• Integrate ISO 10004 practices into ISO 9001 or ISO 10002 systems.

• Communicate insights effectively across teams and departments.

• Develop a continuous improvement loop based on customer satisfaction data.

Who Should Attend

• Customer Experience and Customer Service Managers

• Quality Managers and ISO 9001 Practitioners

• Marketing, CRM, and Business Intelligence Analysts

• Compliance and Operations Managers

• Product and Service Development Teams

• Consultants in quality, customer engagement, and process improvement

Recommendations

• Basic understanding of customer service or quality systems is helpful

• No prior knowledge of ISO 10004 required

• Valuable for any organization seeking to enhance customer satisfaction

Course overview

This course equips participants with the knowledge and tools to design, implement, and maintain a Road Traffic Safety (RTS) Management System in accordance with ISO 39001:2012. You’ll learn how to identify road safety risks, set measurable RTS objectives, and apply a data-driven approach to reduce deaths and serious injuries caused by road traffic incidents. The course emphasizes system integration, risk-based thinking, and continual improvement, linking ISO 39001 to related frameworks such as ISO 9001 (quality), ISO 45001 (occupational health and safety), and ISO 14001 (environmental management).

What you’ll learn

By the end of this course, you will be able to:

• Understand the structure, intent, and key clauses of ISO 39001:2012.

• Identify RTS risks, road user behaviours, and external factors influencing traffic safety performance.

• Develop and implement a Road Traffic Safety policy aligned with organizational strategy.

• Set, monitor, and evaluate RTS objectives and key performance indicators (KPIs).

• Manage operational controls for vehicles, drivers, routes, and journeys to prevent accidents.

• Conduct RTS performance evaluations, internal audits, and management reviews.

• Promote a culture of road safety and continual improvement across the organization.

Who should attend

• Health and safety managers

• Fleet and transport supervisors

• Logistics and supply chain managers

• Traffic safety officers and coordinators

• Risk management and compliance professionals

• ISO consultants and internal auditors

• Government and public sector representatives involved in road transport safety

Recommended:

• Basic knowledge of safety or risk management

• Experience in transport or fleet operations helpful

• No prior ISO 39001 experience required

Course description

This practitioner course turns ISO/IEC 42001 into a practical blueprint for establishing, implementing, maintaining, and improving an Artificial Intelligence Management System (AIMS). We link strategy and policy to clear governance, roles, and accountability for AI products and services. You’ll learn to scope your AIMS, identify stakeholders, and run risk/impact assessments that address safety, bias/fairness, privacy, security, and explainability. We translate lifecycle controls into day-to-day practices: data management, model design and testing, validation, deployment, monitoring, incident/change management, and decommissioning. The course covers documentation and traceability, transparency measures, human oversight, supplier/third-party model management, and metrics for performance and harm reduction. You’ll prepare audit-ready evidence, internal audit plans, and management review inputs that drive continual improvement and align with broader IMS or ESG commitments. Jurisdictional notes highlight privacy, accessibility, and sector-specific regulations relevant to your context. Designed for organizations that develop or use AI, from startups to the enterprise and public sector.

What you’ll learn

• Translate ISO/IEC 42001 into an AIMS roadmap

• Define scope, policy, roles, and governance structure

• Run AI risk/impact assessments (bias, safety, privacy, security)

• Implement lifecycle controls: data, design, testing, deployment, change

• Establish monitoring, incident response, and model drift management

• Manage third-party models, data providers, and contracts

• Design transparency, human oversight, and recordkeeping

• Prepare for internal audits, management reviews, and improvement

Who should attend

• AI/ML leaders, product owners, and data science managers

• Risk, compliance, privacy, and information security teams

• Quality/IMS managers integrating AI governance

• Engineering and platform (MLOps) leaders

• Executives accountable for AI strategy and ethics

Recommended

• Basic ISO/PDCA or governance/risk knowledge

• Familiarity with AI/ML concepts and data pipelines

• Awareness of privacy/security frameworks (helpful)

• Experience with software lifecycle or vendor management (helpful)

Course description

This practitioner course demonstrates how to plan, create, verify, and publish Type III Environmental Product Declarations (EPDs) in accordance with ISO 14025:2006. We position Type III declarations within the ISO labeling family (Types I/II/III) and connect them to ISO 14040/44 life-cycle assessment methods. You’ll learn to navigate program operators, identify or develop Product Category Rules (PCRs), and translate LCA results into decision-ready declarations with clear assumptions, boundaries, and data-quality statements. We address primary vs. secondary data, allocation and cut-off choices, confidentiality vs. transparency, comparability caveats (only within the same PCR and scope), and how independent verification works. Practical tools include PCR checklists, EPD content templates, data-quality matrices, and verification readiness reviews. We also discuss maintenance (validity periods, updates) and how EPDs support green procurement and design decisions without overstating claims. Suitable for manufacturers, material suppliers, and service providers seeking credible environmental disclosures.

What you’ll learn

• Distinguish Type I/II/III labels; position EPDs within ISO family

• Scope LCA studies that align with applicable PCRs

• Build data-quality plans; handle allocation and cut-offs

• Draft EPD content: boundaries, results tables, assumptions, limits

• Work with program operators and verification bodies

• Understand comparability rules and claims wording

• Plan publication, validity, and updates

• Link EPD insights to procurement and design decisions

Who should attend

• Sustainability/ESG and environmental managers

• Product, materials, and packaging leaders

• LCA practitioners and analysts

• Marketing/compliance and procurement teams

• Quality/IMS managers integrating multiple ISO systems

Recommended

• Basic ISO 14001 and LCA awareness (ISO 14040/44)

• Familiarity with product/process data and suppliers

• Comfort with spreadsheets and simple data checks

• Exposure to product stewardship or procurement programs

• Awareness of local claims/marketing guidance